PRIVACY POLICY
Last Updated: September 11, 2026
This Privacy Policy describes how information is collected, used, maintained, protected, and disclosed when you access or use the Platform, including our websites, applications, software, communications, services, tools, features, forms, artificial intelligence features, property-related experiences, and other services made available through the Platform.
For purposes of this Privacy Policy, "Platform," "we," "us," and "our" refer to the operator of the Platform and its services. "You" and "user" refer to any person who visits, accesses, registers for, or uses the Platform.
By accessing or using the Platform, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
We may collect information that you provide directly to us, information generated through your use of the Platform, and information received from service providers or other permitted sources.
Information we may collect includes:
• Name
• Email address
• Mobile and other telephone numbers
• Business name
• Brokerage or company information
• Professional and account information
• Mailing or business address
• Geographic information, including markets, cities, and states in which you work
• Account credentials and authentication information
• Profile information and preferences
• Communications with the Platform
• Customer service and support communications
• Form submissions
• Survey responses
• Property addresses and property-related information
• Information associated with real estate transactions or potential transactions
• Information you submit when requesting presentations, reports, property information, seller options, or other Platform services
• Information submitted through artificial intelligence features or other interactive tools
• SMS and communications preferences
• SMS opt-in and opt-out records
• Consent records, including the date, time, source, and method of consent when available
• Device, browser, IP address, and usage information
• Log files and diagnostic information
• Cookies and similar technologies
• Information reasonably necessary to provide, secure, support, personalize, and improve the Platform.
We may also collect other information that you voluntarily provide to us.
2. HOW WE COLLECT INFORMATION
We may collect information when you:
• Visit or use the Platform
• Create or update an account
• Complete a registration or profile form
• Enter a phone number or email address
• Request information or services
• Use property-related tools or experiences
• Request or generate presentations, reports, guides, analyses, or other materials
• Use artificial intelligence or automated features
• Communicate with us by email, telephone, SMS, forms, chat, or other communication channels
• Register for or participate in meetings, webinars, training, or events
• Opt in to communications
• Respond to communications
• Interact with Platform features
• Contact support.
We may also automatically collect certain technical and usage information when you interact with the Platform.
3. HOW WE USE INFORMATION
We may use information collected through the Platform to:
• Create, administer, authenticate, and maintain user accounts
• Provide Platform functionality and services
• Personalize the user experience
• Process requests and user-submitted information
• Provide property-related information, reports, presentations, options, and experiences
• Provide account notifications and service communications
• Communicate about Platform activity
• Provide customer service and technical support
• Respond to questions and requests
• Send information requested by users
• Provide information about new or updated Platform features
• Inform users about programs, services, tools, strategies, resources, and opportunities available through the Platform
• Provide invitations and information concerning webinars, Zoom meetings, demonstrations, training, events, and educational opportunities
• Send transactional and informational communications
• Send promotional or marketing communications when the user has provided the required consent
• Maintain communication preferences and consent records
• Improve Platform functionality, usability, performance, and reliability
• Develop and improve products, services, features, and artificial intelligence capabilities
• Monitor and analyze Platform usage
• Prevent fraud, abuse, unauthorized access, and security incidents
• Protect the Platform, our users, and others
• Enforce our agreements and policies
• Comply with legal, regulatory, contractual, and carrier requirements
• Maintain business and operational records
• Perform other functions disclosed to you at the time information is collected or with your consent.
4. SMS AND TEXT MESSAGE COMMUNICATIONS
The Platform may offer users the ability to consent to receive SMS or MMS text messages.
Depending on the consent provided, messages may include informational, transactional, service-related, or promotional communications.
Examples may include:
• Platform and account notifications
• Feature announcements and feature updates
• Program availability and program updates
• Property-related notifications
• Seller-option or real-estate-related updates
• Notifications that new options, information, reports, or resources are available
• Invitations to webinars, Zoom meetings, demonstrations, training, or events
• Educational content
• Strategies, resources, and Platform opportunities
• Service announcements
• Support communications
• Promotional communications where the user has separately consented to receive such messages.
SMS consent is voluntary.
Providing a mobile telephone number does not, by itself, constitute consent to receive SMS marketing or promotional messages.
Where required, users are presented with separate consent choices for marketing/promotional and non-marketing/informational text messages.
SMS consent checkboxes are not pre-selected and SMS consent is not required as a condition of creating an account, using the Platform, purchasing a product or service, or otherwise submitting a registration form.
Users may choose whether to provide SMS consent.
Message frequency may vary.
Message and data rates may apply.
Users may reply STOP to an SMS message to opt out of future messages from that messaging program.
Users may reply HELP for assistance.
After an opt-out request is received and processed, the user will no longer receive messages covered by that opt-out unless the user subsequently provides consent again.
Users who previously opted out may opt in again through an available Platform opt-in method.
Consent to receive SMS messages is not a condition of purchase.
5. SMS OPT-IN DATA AND CONSENT
We maintain information concerning SMS consent when reasonably necessary to administer our messaging programs and demonstrate compliance.
This information may include:
• Mobile telephone number
• Type of SMS consent provided
• Date and time of consent
• Method or source through which consent was provided
• Applicable consent language
• Opt-in status
• Opt-out status
• Communication preferences
• Records reasonably necessary to demonstrate consent.
SMS opt-in data and consent are used to administer communications requested or authorized by the user, maintain user communication preferences, process opt-out requests, provide messaging services, and satisfy applicable compliance obligations.
6. SMS DATA SHARING AND NON-SHARING
We do not sell, rent, or share mobile telephone information or SMS opt-in consent information with third parties or affiliates for their own marketing or promotional purposes.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
SMS opt-in data and consent will not be sold, rented, transferred, exchanged, or otherwise provided to third parties for their independent marketing or promotional purposes.
Service providers that assist us in delivering or supporting SMS communications may process information solely as necessary to provide those services on our behalf and subject to applicable contractual, confidentiality, security, and legal obligations.
7. EMAIL AND OTHER COMMUNICATIONS
We may use your email address or other contact information to provide:
• Account communications
• Service notices
• Product and feature updates
• Platform announcements
• Educational information
• Event invitations
• Support communications
• Information concerning programs, services, strategies, and resources
• Other communications consistent with your relationship with the Platform.
Where required by applicable law, users may unsubscribe from promotional email communications using the unsubscribe mechanism contained in the communication.
Certain transactional, security, administrative, or account-related communications may still be sent when necessary to operate or secure the Platform.
8. COOKIES AND TRACKING TECHNOLOGIES
The Platform may use cookies, pixels, local storage, log files, analytics technologies, and similar technologies to operate and improve the Platform.
These technologies may be used to:
• Maintain sessions and authentication
• Remember preferences
• Provide Platform functionality
• Understand how users interact with the Platform
• Measure traffic and usage
• Diagnose technical issues
• Improve performance and user experience
• Maintain security
• Prevent fraud or abuse
• Evaluate features and services.
Some browsers and devices permit users to control or block cookies. Disabling certain cookies may affect Platform functionality.
We may use third-party service providers to assist with analytics, hosting, security, communications, infrastructure, or other Platform operations. Those providers may process information as necessary to perform services on our behalf.
9. INFORMATION SHARING AND DISCLOSURE
Except for SMS opt-in and consent information, which is subject to the specific protections described in Sections 5 and 6 above, we may disclose information when reasonably necessary to operate and support the Platform.
Information may be disclosed to service providers that perform functions on our behalf, such as:
• Cloud hosting and infrastructure
• Data storage
• Authentication
• Security
• Analytics
• Customer support
• Communications
• Email delivery
• SMS delivery
• Software development and maintenance
• Payment processing, when applicable
• Artificial intelligence and technology services
• Other operational support services.
Such providers may access information only as reasonably necessary to perform services for us and are subject to applicable contractual or legal obligations.
We may also disclose information when reasonably necessary to:
• Comply with applicable law, regulation, legal process, subpoena, court order, or governmental request
• Protect our rights, property, systems, users, or the public
• Investigate fraud, abuse, security incidents, or violations of our agreements
• Enforce our terms, policies, or agreements
• Protect against legal liability
• Facilitate a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction, subject to applicable law and the SMS consent restrictions described in this Privacy Policy.
Nothing in this section permits the sale or sharing of SMS opt-in data or consent for third-party marketing or promotional purposes.
10. ARTIFICIAL INTELLIGENCE AND AUTOMATED FEATURES
The Platform may provide features that use artificial intelligence, machine learning, automation, large language models, or other computational technologies.
Information submitted to these features may be processed to provide requested responses, recommendations, analyses, presentations, reports, summaries, content, or other Platform functionality.
AI-generated information may contain errors, omissions, or inaccuracies and should not be treated as a substitute for professional judgment when professional advice is appropriate.
Users should review AI-generated outputs before relying on or distributing them.
We may use service providers to support artificial intelligence and automated functionality. Information provided to such service providers is handled in accordance with applicable contractual arrangements, this Privacy Policy, and applicable law.
11. PROPERTY AND REAL ESTATE INFORMATION
Certain Platform features may allow users to enter a property address or other property-related information to obtain information, presentations, analyses, reports, seller options, net sheets, resources, or other real-estate-related experiences.
We may process the information provided, together with information from permitted data sources and service providers, to deliver the requested Platform experience.
Property-related information provided through the Platform is intended to assist users in evaluating available information and options. Availability, eligibility, values, costs, fees, proceeds, program terms, and other property-specific information may vary and should be independently reviewed before making a transaction decision.
12. DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, acquisition, alteration, disclosure, loss, misuse, or destruction.
These safeguards may include, where appropriate:
• Access controls
• Authentication mechanisms
• Encryption or secure transmission technologies
• Monitoring
• Logging
• Security controls
• Vendor management
• Data access limitations
• Operational policies and procedures.
No method of transmission over the Internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.
Users are responsible for maintaining the confidentiality of their account credentials and should promptly notify us if they believe their account or information has been compromised.
13. DATA RETENTION
We may retain personal information for as long as reasonably necessary to:
• Provide the Platform and requested services
• Maintain user accounts
• Fulfill the purposes described in this Privacy Policy
• Maintain appropriate business and transaction records
• Maintain consent and opt-out records
• Resolve disputes
• Enforce agreements
• Prevent fraud or abuse
• Meet legal, regulatory, tax, accounting, carrier, telecommunications, or compliance requirements.
Retention periods may vary depending on the type of information, purpose of processing, and applicable requirements.
14. USER RIGHTS AND CHOICES
Depending on applicable law and your relationship with the Platform, you may have rights or choices concerning your personal information.
These may include the ability to:
• Review or update account information
• Correct inaccurate information
• Update communication preferences
• Opt out of promotional email communications
• Opt out of SMS communications
• Withdraw previously provided SMS consent
• Request access to certain personal information
• Request deletion of certain personal information
• Request correction of certain personal information
• Request information concerning certain data practices.
Some information may be retained where required or permitted by law, for security or fraud prevention, to maintain opt-out records, to establish or defend legal claims, or for other legitimate operational or compliance purposes.
To stop SMS messages, reply STOP to the applicable message.
For SMS assistance, reply HELP.
Users may also update available communication preferences through their Platform account where that functionality is provided.
15. SMS OPT-OUT AND RE-ENROLLMENT
You may cancel SMS communications at any time by replying STOP to a message.
After you send STOP, we may send a confirmation message acknowledging your opt-out. After your request has been processed, you will no longer receive messages covered by that opt-out unless you subsequently provide consent again.
If you later wish to receive SMS communications again, you may re-enroll through an available opt-in method provided by the Platform.
Reply HELP for assistance.
Message and data rates may apply.
Message frequency varies.
16. CHILDREN AND AGE RESTRICTIONS
The Platform is intended for adults and professional users and is not directed to children.
You must be at least 18 years old to create an account or provide consent to receive SMS communications through the Platform.
We do not knowingly collect personal information from children under 13 through services directed to children.
If we learn that personal information from a child has been collected in circumstances prohibited by applicable law, we will take reasonable steps to address the information as required.
17. THIRD-PARTY SERVICES AND LINKS
The Platform may contain links to websites, applications, resources, or services operated by third parties.
We are not responsible for the privacy practices, security, content, or policies of third-party services that are not operated by us.
Users should review the privacy policies and terms applicable to any third-party services they choose to access.
This section does not modify the restrictions in this Privacy Policy concerning SMS opt-in information and consent.
18. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in the Platform, our practices, technology, legal requirements, or other operational considerations.
When we update this Privacy Policy, we may revise the "Last Updated" date above.
Material changes may also be communicated through the Platform or by other appropriate means where required.
Continued use of the Platform after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy to the extent permitted by applicable law.
Changes to this Privacy Policy do not retroactively create SMS marketing consent where such consent is required. SMS communications requiring consent will continue to be governed by the consent actually provided by the user and applicable law.
19. UNITED STATES USERS AND STATE PRIVACY RIGHTS
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on the law and circumstances, these rights may include rights to access, correct, delete, or obtain information concerning certain personal information and processing activities.
Where applicable, we will process verified privacy requests in accordance with applicable law.
We will not discriminate against users for exercising privacy rights provided by applicable law.
20. DO NOT SELL OR SHARE SMS CONSENT
For clarity, mobile telephone information and SMS opt-in data and consent are not sold or shared with third parties or affiliates for their marketing or promotional purposes.
SMS consent is specific to the communications authorized by the user.
A user's consent to receive SMS communications from the Platform does not constitute consent to receive marketing messages from another business or third party.
21. CONTACT AND PRIVACY REQUESTS
Questions regarding this Privacy Policy, privacy practices, communication preferences, or personal information may be submitted through the contact or support methods made available through the Platform.
Users requesting assistance concerning SMS communications may reply HELP to an SMS message.
Users wishing to discontinue SMS communications may reply STOP.
Where identity verification is reasonably necessary to process a privacy request, we may request sufficient information to verify the requesting person's identity and authority.
22. SMS PRIVACY SUMMARY
For clarity:
• SMS consent is voluntary.
• SMS consent is not required to create an account or purchase a product or service.
• Providing a telephone number alone does not constitute SMS marketing consent.
• SMS consent choices are not pre-selected.
• Marketing and non-marketing SMS consent may be collected separately.
• Message frequency may vary.
• Message and data rates may apply.
• Reply STOP to opt out.
• Reply HELP for assistance.
• Users may subsequently opt in again through an available Platform consent method.
• Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
• SMS opt-in data and consent will not be shared with third parties for their own marketing or promotional purposes.
• Service providers may process information only as necessary to provide supporting services on our behalf.
• The Platform maintains reasonable safeguards designed to protect personal information.
23. EFFECTIVE DATE
This Privacy Policy is effective as of the Last Updated date shown above and applies to information collected and processed through the Platform as described herein.